Since the 9th session, Yiwu Cultural Fair will be additionally sponsored by China Council for the Promotion of International Trade and officially changes its name to China (Yiwu) Cultural Products Trade Fair (short for “China Cultural Fair”). After its renaming, it will pay more attention to economic trade and its effectiveness, adhere to the exhibition ideas of “ being market-oriented, professional and international” , take cultural products trade as the core and international standards as the goal, make it more original, highlighting and distinctive on the basis of the previous exhibition features, strive to build China Cultural Fair into an important platform for China cultural products trade, an important window for cultural exchange, a “Wind Vane” in international trade of China cultural industry, as well as an important carrier to promote adjustment and innovation on cultural products structure, and finally promote the development of cultural industries and the “going out” of Chinese culture.
China Cultural Fair is held in Yiwu, a city owns the world largest consumer goods wholesale market which has a business area of 5.5 million square meters, accommodates 75,000 booths, and sells more than 1.8 millions kinds of consumer goods, including about 50,000 kinds from 83 other countries and regions. The annual flow of foreign merchants to the city is over 400,000. More than 13,000 overseas merchants from over 100 countries and regions are residing in Yiwu. The logistics system is well developed. Yiwu is one of the three pilot cities on “customs clearance” by the People’s Government of Zhejiang Province and one of the first 17 international land port cities identified by the UNESCAP. Benefiting from the strong support by the market, Yiwu exhibition industry has been developing rapidly. Honored as “China Most Promising Exhibition City”, Yiwu has built the national first-class International Expo Center on a total construction area of 330,000 square meters, which can provide more than 7,000 international standard indoor booths. With its complete facilities, more than 150 exhibition events are held every year.